A Different Perspective on Managing Your Business Finances

If you have been hanging out with me on social media recently, you already know I have shared a tip about Black Friday deals. I love a good sale, but not in the buy everything in sight because it’s 60 percent off kind of way. More in the being a business owner can get expensive, so let’s be smart about where our money is going kind of way.

When you’re trying to stay on top of your business finances, that mindset matters.

We love a good deal, but budgeting and watching your numbers are not reserved for tax time. They are everyday tools, especially when you are growing, pivoting, or noticing your cash flow wobbling on its legs a little. So today I want to give you two great things you can do to get a better handle on your finances and one tip that I really hope you listen to.

1. Track Your Expenses in a Way That Actually Helps You

Yes, bookkeeping matters, but that is not what we are doing here. I mean tracking your recurring expenses in a way that helps you manage your business with intention, not react to surprises.

I use a simple spreadsheet with my clients where we track only what renews. Subscriptions, software, memberships, tools, monthly retainers, yearly fees, quarterly add-ons. If it hits your bank account on repeat, it goes on the spreadsheet.

We track:

• What it is

• How often it bills

• When it renews

• What month the yearly ones come due

• What you are paying based on your subscription type

This tracker is not just for the low months when money is tight. It is equally powerful during the high months when money is flowing in.

When income is low, this tracker helps you:

• Pause subscriptions

• Downgrade plans

• Spread out expenses so everything doesn’t hit at once

• Keep things running without guesswork or overwhelm

But when income is high, this tracker becomes a strategic tool. This is when you can:

• Switch monthly subscriptions to yearly to save money

• Renew early so payments fall in stronger months

• Upgrade tools or software you actually need

• Pause and restart certain subscriptions so they stagger out more cleanly

One of the biggest mistakes business owners make is treating subscriptions like background noise. They renew automatically, so people stop thinking about them. But when you see everything clearly in one place, you stop making emotional decisions and start making smart, strategic ones.

Tracking your recurring expenses gives you control. It allows you to make decisions that support your business growth, not drain your profit.

2. Track Your Revenue by Month to Strengthen Your Business Finances

Let’s talk about the part almost nobody wants to look at but absolutely needs to. Your ongoing revenue.

Most business owners know money is coming in. They can feel the busyness or slowness of a month. But few can actually tell you:

• Which months are consistently their strongest

• Which months always dip

• What they were doing during peak months

• What stopped working during slower seasons

• If their income patterns match their goals

Tracking your revenue is not about judgment. It is about clarity and awareness. When you track your revenue month by month, something shifts. You become more conscious of how your business behaves. You start to understand the story your numbers are telling you, instead of guessing based on memory or vibes.

By tracking revenue, you are giving yourself:

• A baseline to set intentional goals

• Insight before launching new offers

• Clarity on what worked and what didn’t

• Awareness of your business seasons

• Evidence to support strategic decisions

This is how you grow consciously.  You cannot scale something you aren’t measuring and you cannot improve something you aren’t paying attention to.

When you track revenue consistently, you start making decisions based on data, not emotion. You get clear on what needs to change, what needs to be repeated, and what needs to be retired.

Tracking your revenue gives you the power to build the business you want on purpose instead of letting the business run you.

3. Work With an Accountant or Bookkeeper That Gets You

This is the one tip I hope you take to heart. I will preach this until the cows come home. Please, get support with your finances. Not from your cousin who “likes numbers,” not from your partner who does this in their job, and not from someone who only sees your books at tax time.

A good accountant or bookkeeper is your secret weapon. You need someone who:

• Speaks your language

• Understands your business

• Makes you feel safe asking questions

• Helps you make decisions without shame

• Knows tools and automations that simplify your systems

I spent years trying to find the right person. And I met some incredible people along the way, but they were not the fit I needed. Some made me feel dramatic, some made me feel judged, and some told me my business was too complicated to simplify. Spoiler, it wasn’t, and I knew it and said so. It didnt go over well btw. Anyways…

Finding the right accountant changed everything. I finally stopped to listen to someone who had been telling me that they offered this service for a few years and decided it was worth a shot. Together, we built automations, created systems, and made processes that finally feel manageable. For the first time ever, I am on top of my bookkeeping (mostly, I still have to scan some receipts) and it feels amazing.

This week I was in his office and mentioned I needed to collect every email I had ever sent from my inbox. I thought I had to outsource it or invest in new software. He solved it in five minutes…And then he taught me how to repeat it for others.

That is what a great accountant or bookkeeper does. They are a vault of knowledge. They see things we don’t. They know tools we have never heard of. Their brain works differently, and it benefits us in ways we can’t see until we ask.

The right support will change how you manage your finances. It will make you feel supported, capable, and in control. And honestly, that is priceless.

If you want my expenses template, want to review your monthly revenue with me, or want the name of the team that finally made my finances and accounting click, reach out. Send me a message. Let’s get you set up so your finances feel like something you can understand, not something you avoid.

Managing your money is not about being perfect. It is about having clarity so you can make decisions that support the business and the life you want. You deserve that kind of peace. So whenever you are ready, I’m here to help you get it.